论职教研究机构的组织文化创新     

刘合群 《职业技术教育》2007,(28):40-43

当前,我国职业教育研究工作已引起社会广泛关注,形成了一定的人员优势、成果优势与管理经验,但在研究取向与管理模式上还存在一定问题,其关键在于未能形成特有的组织文化。职教研究机构特色组织文化构建的核心元素是学术创新,包括创新学术管理的观念与模式,建立学术秩序,培养学术忠诚。  相似文献   

期刊读者关系管理浅析     

张向红 《宁波职业技术学院学报》2011,(4):102-105

期刊读者关系管理,是期刊经营者树立以读者为中心,借助现代化信息技术和管理技术,实现与读者的交流互动,提高期刊综合效益的新型管理模式。它通过运用读者数据库收集和分析大量的读者资源信息,了解读者信息需求与阅读偏好,采取一系列策略为读者提供个性化服务,从而最大程度地提高读者的满意度及忠诚度。期刊维系读者,挖掘吸引更多的潜在读者,以读者关系为支点是提升期刊整体绩效,提升期刊核心竞争力的有效手段。  相似文献   

“1号店”安阳分店网络顾客忠诚度分析     

冉丽敏 《安阳工学院学报》2015,(5):54-58

在当今社会,网络技术的不断突破,客户结构的传统商业模式发生了巨大变化,顾客的忠诚度越来越难以支撑。因此,本文以“1号店”为例,在电子商务环境下对顾客的忠诚度进行一个全面的研究,通过对“1号店”顾客忠诚度的研究,更有效地提出提高顾客忠诚度的措施,使企业拥有一批忠诚的客户资源,从而使得企业的长期利益得到更好的保证,使企业在未来竞争中处于一个有利的位置,也希望能为其他企业起到借鉴的作用。  相似文献   

The NASCAR experience: Examining the influence of fantasy sport participation on ‘non-fans’     

《Sport Management Review》2015,18(2):231-243

While NASCAR has traditionally been among the most watched sports in the US, the brand has suffered due to economic conditions and waning interest. As a result, NASCAR has focused its promotional efforts on new marketing and revenue-generating strategies to raise awareness of the sport. One way to increase awareness is through fantasy sports, which have seen a marked uptick in global popularity. However, using fantasy sports to activate involvement among self-described non-fans of a particular sport remains a relatively unexplored area. The purpose of this study was to examine the influence of fantasy sports on attitude and certain behavioral factors using a mixed-method, comparison group design. Employing the path analytic model to examine relationships among variables, results indicate significant differences between study conditions and regression analyses show how patronage intentions were influenced. Focus group data buttress the quantitative results and support the use of fantasy sports as a way to convert self-identified sport non-fans into involved fans.  相似文献   

Demand articulation in emerging technologies: Intermediary user organisations as co-producers?     

Wouter P.C. BoonAuthor Vitae  Ellen H.M. Moors Author VitaeStefan Kuhlmann Author Vitae  Ruud E.H.M. Smits Author Vitae 《Research Policy》2011,40(2):242-252

User involvement is assumed to be beneficial to innovation processes. Intermediary user organisations contribute to articulating societal demands for innovations. However, the learning processes inside these organisations are still not understood well. Therefore, this paper empirically investigates intermediaries using an event history approach. It yields characteristic learning mechanisms, e.g. concerning the management of expectations or actively building a case. If intermediaries overcome challenges regarding positioning, representation and the level of proactivity, they can play a precarious role in demand articulation in the context of new technologies.  相似文献   

Users as service innovators: The case of banking services     

Pedro Oliveira  Eric von Hippel 《Research Policy》2011,40(6):806-818

Many services can be self-provided. An individual user or a user firm can, for example, choose to do its own accounting - choose to self-provide that service - instead of hiring an accounting firm to provide it. Since users can ‘serve themselves’ in many cases, it is reasonable to suspect that they can also innovate with respect to the services they self-provide - possibly without the assistance of service providers.In this paper, we conduct the first quantitative exploration of the importance of services innovation by users, focusing on the field of commercial and retail banking services. We find that 55% of today's computerized commercial banking services were first developed and implemented by non-bank firms for their own use, and 44% of today's computerized retail banking services were first developed and implemented by individual service users rather than by commercial financial service providers. Manual precursors to these services - manual procedures that carried out functions similar to computerized services in our sample - were almost always developed by users as self-services.Our empirical findings differ significantly from prevalent producer-centered views of service development. We speculate that the patterns we have observed in banking with respect to the major role of users in service development will prove to be quite general. If so, this will be an important matter: on the order of 75% of GDP in advanced economies today is derived from services. We discuss the implications of our findings for research and practice in service development.  相似文献   

This is what I’m doing and why: Methodological reflections on a naturalistic think-aloud study of interactive information behaviour     

Stephann Makri  Ann BlandfordAnna L. Cox 《Information processing & management》2011

Many user-centred studies of electronic information resources include a think-aloud element – where users are asked to verbalise their thoughts, interface actions and sometimes their feelings whilst using these resources to help them complete one or more information tasks. These studies are usually conducted with the purpose of identifying usability issues related to the resource(s) used or understanding aspects of users’ information behaviour. However, few of these studies present detailed accounts of how their think-aloud data was collected and analysed or provide detailed reflection on methodological decisions made. In this article, we discuss and reflect on the methodology used when planning and conducting a think-aloud study of lawyers’ interactive information behaviour. Our discussion is framed by Blandford et al.’s PRET A Rapporter (‘ready to report’) framework – a framework that can be used to plan, conduct and describe user-centred studies of electronic information resource use from an information work perspective.  相似文献   

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust     

Ilyoo B. Hong^{Author Vitae}  Hwihyung ChoAuthor Vitae 《International Journal of Information Management》2011,31(5):469-479

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers’ trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research.  相似文献   

e-Government stakeholders—Who are they and what do they want?     

Jennifer Rowley^{Author Vitae} 《International Journal of Information Management》2011,31(1):53-62

There is an increasing recognition that various stakeholder groups for e-government have a significant role to play in ensuring the long-term success of the e-government enterprise. This article seeks to contribute to the understanding of the stakeholders’ multiple perspectives by proposing typologies of stakeholder roles, and stakeholder benefits, respectively, and embedding these in a stakeholder benefits analysis tool. A literature review is used to surface the diverse existing categorizations of e-government stakeholders and their interests and the benefits sought. This review informs a proposal for a typology of stakeholder roles, and for a typology of stakeholder benefits, which together are used to construct an initial proposal for a stakeholder benefits analysis tool (SBAT), which can be used to map stakeholder roles to stakeholder benefits. This tool has been tested by an expert group, and revised. This exploratory study is an important first step towards the development of tools and approaches for understanding the benefits sought by a wide range of different stakeholder groups in e-government. Progress in the development of such tools is important for the development of knowledge and practice, policy, and evaluation with respect to stakeholder engagement with, and participation in, e-government.  相似文献   

P研发团队成员多维忠诚对帮助行为的影响研究/P/FONT          下载免费PDF全文

宝贡敏  钱源源 《科研管理》2011,32(3):113-120

摘要：本文将员工忠诚细分为情感性、持续性、规范性三个基础和组织、团队、主管、职业四个对象,基于社会交换理论和态度－行为的相容性原则,探讨了研发团队员工多基础多对象的员工忠诚对问题解决式和知识分享式两类帮助行为的影响。研究发现,研发团队员工对团队和职业的情感性与规范性忠诚对两类帮助行为都有正向作用,持续性忠诚对两类帮助行为都有负向作用;对组织的情感性忠诚对知识分享式帮助行为有积极影响;而对主管的规范性忠诚对问题解决式帮助行为有消极影响。    相似文献